Over the past few years we’ve been fortunate to be able to help guide the digital strategy for some of America’s leading hospitals and healthcare systems.
Some Sample Strategy Engagements
- Johns Hopkins School of Medicine – Website strategy / Fall & Winter 2016
- University of Missouri Health Care – Website strategy / Spring & Summer 2016
- St. Louis Children’s Hospital – Website strategy / Winter & Spring 2016
- Beaumont Health – Web & Digital Strategy / Spring & Summer 2015
- Essentia Health – Online Patient Experience Strategy / Summer & Fall 2015
- Rush university Medical Center – Website Strategy / 2013
- Sentara College of Health Sciences – Digital Strategy / Fall 2013
- Howard County Community College – Website Strategy / Summer 2013
Scope of Services
Each strategy project varies based on the organization, digital footprint, market and objectives. Some typical areas of focus include the following.
Website Strategy
- Analyze organizational and departmental goals,
objectives and guiding principles - Define metrics, measures of success and ROI measurement strategy
- Audience and stakeholder interviews and focus groups
- Conduct usability testing and UX evaluation
- Evaluate market competition
- Analyze existing qualitative and quantitative data and website analytics
- Develop user personas and journey maps for target audience groups
- Provide CMS platform recommendations
- Provide staffing, budget and timeline recommendations
- Evaluate 3rd party system and data integration opportunities
- Content strategy and architecture guidance (including SEO)
- Provide SWOT analysis
- Define feature and functional requirements
Digital Strategy
- Analyze consistency of brand and messaging across all digital channels
- Evaluate effectiveness of social media strategy and execution
- Analyze use of email marketing and marketing automation
- Evaluate use of paid search and display advertising
Online Patient Experience Strategy
- Analyze all digital interactions (patient portal, text, billing, EMR, telemedicine, inpatient experience, etc.)
- Recommendations to help improve access and transparency (including 3rd party integrations)
- Identify ways to provide a seamless patient experience across all digital touch points
- Provide recommended opportunities to increase revenue and profit