Strategy.
Our strategy services are customized to your organization’s specific digital and market opportunities and challenges. We will partner with you to create a strategic roadmap to guide overall digital transformation and optimization. Our scope can look holistically at overall digital performance, or focus more specifically on and your website, intranet, or other digital touch points.
StakehÂolder Research
- Engage key stakeholders, leadership, clinicians, IT/IS, & marketing
- Facilitated meetings or workshops
- Internal surveys
Consumer Research
- Web survey(s) on existing website(s)
- Individual interviews
- User testing
Competitor Analysis
- Review key competitor websites & digital marketing efforts
- Present best practices from industry leaders
Data & Performance Analysis
- Traffic & usage analysis
- Conversion performance
- A/B testing, usability testing, heat mapping
SEO Analysis
- Audit & analysis
- Competitor analysis
- Technical & content optimization
- Measurement & reporting
Audiences & Journey Mapping
- Prioritize audience segments
- Develop detailed consumer/user personas
- Create journey maps illustrating digital interactions for key audiences
Content Strategy
- Keyword & competitor research
- Content audits & analysis
- Content templates
- Training & governance
- Content creation
Technology Evaluation
- WCMS options & recommendation
- Data & system integration planning & recommendations